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Facebook SEO for Realtors as Search Goes Beyond Friends

Armen Hareyan's picture
Facebook search SEO for Real Estate Agents

Yesterday Facebook announced 3 updates to its search features, which may turn SEO upside down and give real estate agents more free tools to promote their property listings. What has changed.

Now, Facebook users can search not only their news feeds and what their friends post, but also every public post and data. This is a huge change for Realtors if you can use it right.

Do you know how many searches people conduct on Facebook every day? Facebook has over 2 trillion status updates in its index and Facebook users conduct over 1.5 billion searches every single day. Yes, it is 1.5 billion searches every single day.

Imagine how many searches are related to real estate, mortgage providers, housing, home improvements or neighborhoods.

Facebook has done 3 things

  1. Better search suggestions.
  2. Search results with public posts and posts from friends.
  3. Find public conversations with search

So now, because of Facebook allowing users to search all public posts, SEO specialists can take a notice.

How Can Realtors Benefit From Facebook Search Update

  • Make your posts more compellingly interesting
  • Use descriptive hashtags
  • Don't use paste a link, but write some text with it
  • Use key-phrases that are relevant to your business

This list is not conclusive, but is a start. If you have additional suggestions, please comment below. Does your real estate business get more referrals from Facebook? Also see How Realtors Can Benefit from Bing: Key Ranking Factors.


Submitted by Winston Crosbie (not verified) on
Thanks for the heads up. This will be great if utilized correctly.

You are most welcome Winston. Yes, indeed it will be great if we utilize this tool correctly. Now we need to learn how Facebook ranks search results. It ranks by popularity and by latest. How to make your post more popular, that's the challenge for Facebook SEO and for Realtors.

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