Should Your MLS Get In The Business of Selling Leads?

Greg Nino's picture
Buying Real Estate Leads

Imagine buying leads from your MLS versus from Zillow or any other lead generation website. The third party blood suckers would be none too pleased. In Texas sold data is not made public, so the information on Zillow is even less reliable. But that doesn't stop local agents from buying.

Could selling leads directly to MLS members cripple the larger more well known companies like Trulia or even Realtor dot com?

What are your thoughts, and why?

I am not advocating paying for the leads I currently get for free, but what if I were able to get "better leads" to a targeted audience if I were willing to pay for them? What if I could do this all while strengthening the financial health of our association while hurting the larger (less quality) lead providers?

Greg Nino, Houston, Texas
Real Estate Agent / Houston, TX
RE/MAX Compass, formerly RE/MAX WHP - RE/MAX International Inc.
Mobile (832) 298-8555

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