In a moment of supreme ego, Seth makes a wager that goes awry on Hardcore Pawn, and is subsequently put on the hot-spot by his sister Ashley. According to the truTV promo:
Ashley challenges Seth to a unique competition that puts the Golden boy in over his head. If he can’t deliver the goods, the world will hear the one thing he’s been fighting to keep a secret.
On the show, however, it is Seth who challenges his sister.
“It doesn’t matter what it is,” Seth said to a complaining Ashley. “It doesn’t matter what it is. You wanna bet?”
In a moment of madness, Seth said he would flip for a profit whatever walked in the door to him next. If he did it, he would get the pleasure of hearing his sister declare him the greatest pawnbroker in the world. If he failed, he would have to do the same for her.
It looked like not such a great deal for Seth, when a man with a fur animal head walked up to him.
“PLEASE don’t tell me I have to buy that thing,” Seth fretted as the guy walked across the store.
But, yes, that was the thing Seth had to buy and flip for a profit. Real badger—surprisingly, the man’s girlfriend did not like the hat, and he was getting rid of it. NOT surprisingly, Ashley was loving it.
“Are you kidding?” she laughed. “Seth is NEVER going to be able to flip it.”
After buying the badger hat on trade (sale value $50), he tried to pawn the job off on an employee, having him walk around wearing it until it sold, but Ashley let the air out of that scheme pretty quick. But, back came Seth, demanding the employee put it back on and sell it. And, in little while, he actually found a potential customer—possible man cave accessory. But, $200?
“It’s priced a little too high,” the customer said. It wasn’t going to take $200 to win the bet—just a profit.
But, believe it or not, he sold that thing for $200.
And Ashley had to admit that “Seth Gold is the best pawnbroker in the world.”
The promo for this week’s new Hardcore Pawn episode indicated that “Seth’s Big Secret” would be revealed; that’s it? That he’s the greatest pawnbroker in the world?
After a buildup like that, it’s hard not to say that “Seth’s Big Secret” was an exercise in network hype and viewer disappointment.
Hardcore Pawn airs on truTV on Tuesdays at 9 p.m.