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Burger King offering free fries for St. Patty's Day

Scott Levin's picture

Anyone who visits a Burger King this St. Patrick's Day will feel like they have the luck of the Irish.

That's because the fast food chain is offering a customers a freebie to celebrate the holiday.

All Burger King locations are offering guests on March 17 and March 18 a free order of french fries. Each customer is entitled to one value-size fries, which typically sells for about $1.29. No purchase is necessary to take advantage of the deal.

Burger King is comparing the french fries to a pot of gold, relating it to the leprechaun's treasure in St. Patrick's Day tales. To further tie the event to St. Patrick's Day, Burger King has teamed up with Heinz to provide a special green dipping sauce to go with the fries. This sauce, called St. Paddy's Sauce, will be similar to ketchup. Heinz plans to deliver 7 million packets of the special sauce to Burger Kings nationwide.

“Free fries for St. Patrick’s Day weekend is the Burger King way of sharing the luck of the Irish with all of our guests,” said Alex Macedo, the company's senior vice president of North America marketing, in a statement.

Burger King is currently promoting the free-fries weekend on several prominent television networks. Some of the ads are running during the NCAA Men's Basketball Tournament. Burger King has also used its Twitter and Facebook accounts to spread the word.

Burger King is no stranger to offering free fries to customers. On Dec. 16, the restaurant held a similar promotion. That time, the free potatoes were part of a marketing plan to let guests sample Burger King's new fry style. The new fries are generally considered thicker and less salty (20 percent less sodium) than the previous ones offered at Burger King. About 7,000 restaurants participated in that event.

Before the December 2011 change, Burger King hadn't altered its fries since 1998. According to the company, the move was made to improve the quality of the product and better compete with other fast-food restaurants.

As far as nutrition, the value-size french fries at Burger King currently have 240 calories and 10 grams of fat (1.5 grams of saturated fat). Carb counters will note the 34 grams of carbohydrates.

Burger King, which was founded in 1953, has more than 12,000 locations across 79 countries and employs approximately 38,000 people.

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