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New Brooklyn Nets Logo: Classic or dull? [PHOTO]

Scott Levin's picture

The Nets hope a move to Brooklyn next season makes them a more attractive option for New York basketball fans. Does their new logo do the trick?

The team unveiled the new logo it will sport next season when the New Jersey Nets become the Brooklyn Nets. Jay-Z, a part owner of the team, designed the new logo, which was introduced at a press conference Monday.

Nets center Brook Lopez, as well as coach Avery Johnson, general manager Billy King, minority owner Bruce Ratner and Brooklyn Borough president Marty Markowitz, were on hand to show off the new threads.

The first recognizable difference is clearly the Nets new color scheme. Right now, the team sports a red and blue logo and uniform package and has used variations of those colors for decades. In Brooklyn, the Nets will switch to a black and white design with some touches of gray. The new color scheme creates a classic feel that NBA deputy commissioner Adam Silver said fits the new market.

However, some believe the black and white combination is somewhat dull and lacks the eye-catching qualities of some more colorful teams. On top of that, the logo itself has been deemed rather plain, with a basic font spelling "NETS" across the top and a large "B" on the bottom.

Sports Pickle, a Twitter account that takes a humorous look at sports, tweeted a joke Monday, saying, "Whoa. The Nets jerseys have been leaked. Fancy," before posting a picture of a plain black and white practice jersey that can be found in most sporting goods stores.

Nonetheless, the Nets, who will move into the $1 billion Barclays Center in Brooklyn next season, have begun selling merchandise featuring their new logo. Hats, t-shirts, sweatshirts and even socks emblazoned with the new color scheme are available for fans to purchase through the team's website. Several items show Jay-Z's influence, featuring slogans that include references to fellow rapper Notorious B.I.G's line "The Brooklyn Way" and Jay-Z's own song "Brooklyn Go Hard."

The Nets may have finally settled on a logo, but the franchise's real problems exist on the playing court. The team's best player, Deron Williams, is a free agent who has given no indication he plans to sign a long-term extension. Lopez, the promising young big man, missed much of last season with a variety of foot and ankle injuries. New Jersey finished 22-44, dead last in the Eastern Conference's Atlantic Division.

Judge for yourself. Does the new logo get you excited for Brooklyn Nets basketball? Or does it need to be scrapped?

Image Sources: Twitter (@BrooklynNets)

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