Hint, cold calling doesn’t. But beyond that, marketing in this sector is quickly starting to resemble the online and offline marketing strategies that businesses in other industries are using to generate quality leads, retain loyal customers and clients, and drive brand recognition and visibility forward.
After all, real estate is becoming more competitive with each passing year, and with more choices, clients are becoming more nitpicky about who they work with, which means that you really need to develop a strong USP and build a contemporary marketing approach that will attract the right client, and help you grow your business. With that in mind, let’s go over the five real estate marketing tactics that will get you more clients in 2020 and beyond.
It all starts with branding
Nowadays, clients don’t just want to see a friendly face; they want to meet and become a part of a brand. That’s why people are so emotionally vested in their favorite brands, because of the need to belong and the need to make a brand an intricate part of their lives. Interestingly, this trend is slowly starting to permeate the real estate industry as well, meaning that clients are choosing their real estate agents based on their personal and corporate brands.
Needless to say, this is your golden opportunity to make yourself more marketable by building a compelling brand identity.
Start by creating a set of brand values that complement the benefits of your target demographic—these need to resonate with the client and inspire them to get in touch. Next, work on creating a unique visual identity. Don’t just put your face on a billboard like everyone else; instead, choose a unique color scheme and experiment with different themes for your promotional images.
And lastly, choose a distinct tone of voice that potential clients will associate with your brand only to set yourself apart from the competition.
Become the educator in the field
The modern client loves free stuff. Everyone does. And they love brands and industry experts that share that free stuff on a regular basis. This is your opportunity to build a community around your brand and attract leads to your site, and your office by focusing on creating amazing content, and becoming the go-to source of quality real estate information in the local marketplace and beyond. That said, remember that content comes in many forms.
One of the best things about having a blog is your ability not only to be the local expert but also an authority on evergreen topics as well. Proving buyers and sellers with the information they can use is the backbone of having a quality blog. The possibilities of the information you can provide are endless. For example, you could write about what you should tip a moving company. Wouldn't someone buying or selling a house find this information useful? Of course, they would! Both buyers and sellers move - it is a no brainer topic.
There are other potential ways to get your expertise out there as well. It becomes essential to research the content types that will make the most significant impact. Aside from creating lengthy articles for your blog page to boost your SEO efforts, you might want to consider launching a podcast where you will interview and have amazing conversations with the leaders in your industry. Combine podcasts with video content and you’re bound to attract people to your site and social media pages.
Create beautiful print materials
Crafting beautiful marketing collateral is just as important as crafting amazing digital content, especially in the real estate industry where quality clients can be found online and offline. In essence, marketing collateral can be any print material that you use to promote your brand, business, services, and products, such as flyers and brochures, and product catalogs. However, it’s not just about listing the properties in a catalog; it’s also about creating a compelling and striking design.
This is precisely the focus of specialized agencies like Infostarters that focus on conveying the right message with their print materials, while at the same time weaving the brand identity and visuals into the mix to create a unique design that will capture the attention of the reader, and incentivize them to get in touch. When crafting your own marketing collateral, be sure to integrate these key elements into the design.
Leverage VR and AR technology
Long gone are the days of bland real estate websites; people nowadays want and need a more interactive experience. Now, it might seem like a cumbersome investment, but integrating technology such as virtual or augmented reality into your website and your brand experience, in general, can go a long way in setting your business apart from all the rest in your market.
You can use VR to facilitate virtual tours on your website, allowing a buyer to check out any property they want, when they want to, without ever leaving the comfort of their home. Likewise, you can use augmented reality to conduct interactive home tours and viewings without actually having to waste money on home staging.
Appeal to the mobile audience
And finally, remember to optimize your website for all mobile devices and screen sizes. Google and all online audiences love websites that utilize AMPs (Accelerated Mobile Pages) because they make browsing on smaller screen sizes seamless and natural, which can significantly improve your metrics, and improve your standing in the organic search results. Optimize your site for mobile to stay relevant in 2020 and beyond.
Conclusion on Real Estate Marketing Tips
It’s never been easy for a real estate agent to get new clients, but nowadays it seems that you have to become a marketing expert to attract people to your site or place of business. That said, it doesn’t have to be that complicated, simply implement these tactics into your marketing strategy to grow your real estate business in the months and years to come.
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Use these articles to make excellent decisions when buying or selling your next home.
About the author: The above article on real estate marketing tactics was written by Chloe Taylor. Chloe is a graduated journalist from Adelaide and a regular contributor to Smooth Decorator. She is an avid writer about everything related to real estate marketing, decor, aesthetic, and lifestyle topics. She is also passionate about photography.