Recruitment is also essential if you want to further grow your revenue, bring new ideas, and improve employee morale.
All of this is to say that you should take real estate agent recruitment seriously. If you hire the wrong people, both your reputation and performance as a brokerage will suffer. If you’re looking for a few ideas, you can go here to get started. Meanwhile, below is a list of resources that you can use to source talented candidates. These are the types of resources you should use when recruiting real estate agents.
Email might seem a little too simplistic. Indeed, a lot of people barely glance at the marketing emails they receive before clicking the delete button. However, the key to successful email recruitment is personalization. You’re talking to a person, after all. What’s more, many Realtors and real estate agents nowadays are tech-savvy. They’ll easily figure out that they’re reading a mass email and write you off in a snap.
In composing a recruitment email, use the agent’s name and compose a message that’s tailor-fit to the information you have about them. Make sure to also add a clear call to action at the end of the email, instead of just signing it with your name.
Another tip to make the most of email recruitment is to classify your leads. A passive candidate will likely ignore a recruitment email. An active prospect, on the other hand, will likely appreciate direct communication.
Categorizing your leads will also save you a lot of time since you’re already weeding out those who have the lowest chances of responding.
Nowadays, practically everyone has a social media account. This simply means that that real estate superstar you’ve been looking for might be hanging around in LinkedIn or Facebook. To start recruiting through social media platforms, make sure to craft engaging content.
It could be an image or a video, partnered with an equally engaging caption. Remember that it’s not just your brokerage that’s angling for a candidate’s attention. There are also other real estate companies looking to hire top talent, not to mention various other brands, so you have to stand out.
In addition, don’t flood your timeline with posts about recently available jobs in your brokerage. It can turn off others who liked or followed your page for other reasons. Intersperse your recruitment posts with other helpful content.
You may even want to post testimonials, case studies, and interviews with your current agents to showcase your company culture. If you’re buying ads, make sure to optimize your placements and targeting so you reach the right people.
You want to attract agents who are easily able to navigate some of the pitfalls of being a real estate agent.
These days, one of the best ways to engage your audience is through video content. For real estate practitioners, this could be in the form of webinars or live workshops and discussions. Posting such video content serves two purposes: it gets the word out about your company and it informs potential recruits of available posts.
Do note that it can take a while before your videos take traction. What you can do is to record videos instead of doing live Q&A’s, then send an exclusive video link to those who signed up. Then, as more and more people tune in, you can start posting live and/or longer videos.
Your Current Team
If you don’t have an employee referral program yet, you’d do well to start one now. The main advantage of employee referrals is that it’s practically guaranteed that the new hire will work well with your current team.
It also comes with the bonus of improving employee retention. Moreover, an employee referral program can cut down the time and money you spend on hiring new people. This is because you don’t have to actively chase prospects.
Recruitment and networking have mostly shifted to the digital realm nowadays, but there’s still a lot to be said about networking events. Indeed, real estate is an industry that involves a lot of face-to-face interactions. By attending networking events, not only can you reach out directly to potential candidates but also gauge how well they communicate in person.
You can find networking events through various industry- or event-related websites. If there aren’t any in your immediate area, consider holding your own event. This can work better for you in the end, as the attendees will be more likely to remember your company name.
If you need interns or have junior roles to fill, you may want to consider going to universities and colleges to participate in their recruitment fairs. Ask for some time on stage, if it’s allowed, to talk about your business and discuss why it’s a good idea to join your brokerage.
At the very least, provide the organizers with as much information as you can about your business. For this type of recruitment, focus more on soft skills such as time management, creative thinking, and listening skills.
Final Thoughts on Recruiting Real Estate Agents
Real estate agent recruitment can be time-consuming and expensive. However, with the value that these talented hires can add to your brokerage, the time, money, and effort you spend will definitely be worth it. By having the best agents they will be the ambassadors for your brand. All the great things they do will be a reflection on ownership which builds stronger ties to the community at large.
You can never go wrong with spending the time and effort to recruit the best real estate agents for your company.
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About the author: The above article on resources to use when recruiting real estate agents was written by Monica Mendoza. Monica is a PH-based digital marketer by trade who’s on the lookout for a new house.
As part of her research, she’s taken a good look at how the real estate industry works and how she can find agents who can help her get a good deal. When she’s not working at home, she can be found baking and looking for new recipes online.