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Apple's New Ads Warn You May Be Missing Out If You Still Don't Own an iPhone

Michael Santo's picture

Apple's latest iPhone ads have moved away from the familiar "There's an app for that" concept, and into the realm of "If you don't have an iPhone" you are really missing out.

The latest trio of ads focus on three different aspects of the iPhone and iOS ecosystem. The messages of the three ads, also released to YouTube, are:

  • If you don't have an iPhone, you don't have the App Store, with the world's largest selection of apps.
  • If you don't have an iPhone, you don't have an iPod in your phone. And you don't have iTunes on your phone, the world's number one music store.
  • If you don't have an iPhone, you don't have iBooks on your phone, where a good book is just a tap away.

Those are the summaries posted with each YouTube video, and they show, somewhat, Apple's tendency toward hyperbole. For example, the iPhone 4's "retina display" was debunked by a display expert as overstated, and marketing puffery.

The claims for those three ads, when put to the test, are not all true. It is indeed true that the App Store has the largest selection of apps. It's also true that a number of them are repeats, such as a huge number of fart apps, and that the Android Market has, in general, all the same apps as in the App Store. If the Android Market is missing some apps, they are likely in development.

Meanwhile, it is definitely true that you don't have iTunes without an iPhone. That is the iDevice's biggest advantage.

Finally, iBooks is actually a negative. The fact is that the Kindle has pushed back the iBook store and Apple's iPad, and some of that is because of the Kindle's easier-to-read screen in the outdoors, but it is also because the iBook store is missing the biggest thing it needs: content, when compared to the Kindle store.

Watch the videos, below, and take a look.

Image Source: Wikimedia Commons

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