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eBay Tilts Toward Sales, Not Auctions

erku's picture

Acknowledging that many eBay buyers prefer listings that have a "Buy It Now" option, eBay announced on Wednesday that it's dropping (significantly) the cost to list an item in the "Buy It Now" format.

The cut in listing costs could be more than 70%, depending on the item, and will take effect Sept. 16th.

Right now, sellers pay between $0.35 and $4 per item listed per week. Now they will pay a flat-rate of $0.35 for a 30-day listing, regardless of the listing price. Also, that same flat fee covers multiple quantities of the same item, whereas currently multiple quantities receive additional fees.

In a press release, Lorrie Norrington, president of eBay Marketplaces said:

"We aim to be the most competitive marketplace online, and this new, incredibly low pricing helps us achieve that goal. A 35 cent listing fee virtually eliminates the upfront cost for sellers to put more of their great inventory on eBay and creates more opportunity than ever for sellers to build successful businesses."

Come on, just admit that people don't really like auctions and waiting to see if they get an item. I don't. The downside for some: I can see all sorts of sniping programs and sites losing business.

Note that books, DVDs, music and video games get an even lower fee: $0.15. A full list of the new fees is here.

Auctions have been eBay's bread-and-butter, though, and they wanted to make sure people know they haven't dropped them.

To that end, Norrington added:

"We love auctions. Auction-style listings remain the ideal choice for sellers who are uncertain about the value of their item, have a scarce item in high demand, or are willing to start at a low price and let bidding determine the final value. With these changes, we’re making sure sellers have competitive opportunities in both formats—auction-style and fixed price."

Reported by Tech Ex

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