The all-new 2011 Volkswagen Jetta features a lower starting price and larger dimensions in order to improve its ability to compete with other manufacturers' well-established sales leaders. The company has been trying to build buzz for the Jetta by supporting fashion nights and charity races. Next up on the sedan front will be the repositioning of the Passat.
Currently, Americans essentially get the same version of the Volkswagen Passat as European buyers
To be certain, there are some powertrain and content variations, but for the most part the Passat is a "one size fits all" approach. With its New Midsize Sedan (NMS), Volkswagen is changing this approach by offering Americans a car that has been seriously tweaked for our market.
The NMS will be built in Chattanooga, Tennessee and will be larger than the current Passat. According to an Automotive News report, Volkswagen has said that the NMS will have a starting price of around $20,000, a substantial drop from the Passat which start out in the upper twenties. Certainly some cost savings will be derived from manufacturing the NMS locally, but there will undoubtedly be content removed as well.
Many fans have howled about the all-new Jetta's cheaper interior plastics, but Volkswagen is confident that the lower entry price more that makes up for the changes. Will this "mass market" approach work for all of Volkswagen's sedans?
To keep loyalists happy, the upscale, Passat-based Volkswagen CC sedan will likely stay identical to its Euro sister, offering buyers a high-content, premium-priced "four door coupe" will all the trappings.