Search Engine Optimization (SEO) is changing at a speed never seen before and real estate agents, mortgage brokers and everyone else in the housing industry that would like to get business referrals from their websites should know what is changing and how is this going to effect their online marketing.
Large and small real estate websites and blogs have listings that are already sold or outdated. Many of them use robots.txt files to tell Google, Bing and Yahoo what to crawl and when to craw. Two day's ago Google's John Mueller made some clarification on Robots.txt file that is good to know so you don't hurt your listings' rankings in search engine by mistake.
Traffic and business from social media channels are increasingly becoming a major source for business leads not only for real estate agents and mortgage brokers, but also for any business. How can realtors make their profiles and message more visible in overcrowded social media platforms? Here are some useful tools you can use for your social media strategy.
This morning I was surfing the news and saw an interesting question and answer discussion by a group of real estate agents discussing if their real estate business would suffer should social media ceased to exist? Real Estate and Social Media. Here are few opinions from the discussion.
When real estate agents say business from search engines we mostly think of Google. But do you know that now Bing has 20 percent market share from all searches done in the United States? This is huge business potential for your listings and this story is about Bing and Real Estate SEO.
Pretend a real estate agent goes to a search engine consultant and says "I have a great Google Plus local listing and good onsite SEO, but my property listings still are not ranking." How can one be helped in this situation?
If you are a member in Better Business Bureau and your real estate website or a blog is linked from BBB.org it was noticed very recently that BBB made all links those linked client websites nofollow. Does this hurt or help your listings in search engine results?