The real estate industry has to take further steps into becoming more technology-acceptable because the market’s demands have changed.
Buyers and sellers expect better services in handling documents, searching for properties and dealing with payments, so real estate agents must step up their game regarding their digital skills and literacy.
The world also changed, not only customers’ wishes. More companies are going paperless, while others accept crypto payments in order to appeal to a broader audience, leveraging the Bitcoin price chart to get the best deals.
Hence, real estate agents must expand their capabilities to get more customers and contribute to a seamless real estate sector in which technology is at its peak.
Of course, digital literacy and crypto acceptance won’t solve some of the industry’s problems, such as the lack of listings, the high lead cost and outside factors that influence prices.
Still, it’s a step forward for better transactions, so here’s what an e-type real estate agent should provide.
Providing e-Signatures For Time-efficient Documenting
E-signatures have so many benefits for any type of company, so, of course, they improve real estate too by minimizing the number of meetings between the client and the real estate agent.
Introducing e-signatures also includes the following advantages:
- Ensuring complete visibility in sales contracts;
- Saving time for new customer forms;
- Achieving higher close rates;
- Improving sales rep efficiency;
- Protecting intellectual licensing;
Digital signatures have a better impact than regular ones, as they not only ensure more security and efficiency but also ensure the customer that the real estate agent is professional and up-to-date with the latest technological developments.
E-signatures can help reduce the costs of paper documents, printing and storing methods.
Due to the digitization method, agents are improving customer experience rates, becoming more productive and having fewer errors and inaccuracies.
Understanding How Cryptocurrency Can Be Used For Transactions
Cryptocurrency is the latest trend in real estate, be it in virtual and physical worlds.
Regardless, one of its best use cases is in payments, where homeownership is more accessible.
That’s because plenty of crypto investors like to use their assets in real-world situations, such as buying a house, but they cannot due to the technological blockage from the industry.
However, real estate agents who understand the need for crypto in their careers only have to get a better grip on how crypto is leveraged.
Hence, providing crypto as an additional payment method is essential, but it’s important to learn how to guide customers to their check-out and remind them of crypto’s changing prices.
At the same time, offering more than a token is critical, so agents should consider more coins than Bitcoin on their website.
Ethereum, Ripple and even Dogecoin are great alternatives to Bitcoin as they’re less volatile.
Using AI For Better Decision-making Processes
AI became one of the most wanted tools for companies, especially since the latest improvements with ChatGPT features and the OpenAi business expanding its branches.
Artificial Intelligence has already been introduced in an array of industries, such as entertainment, but it’s efficient in healthcare, too.
In real estate, AI can provide efficiency in multiple sectors. For instance, in marketing, AI saves an agent’s time on research by gathering important information on properties available through NLPT (Natural Language Processing Technology).
At the same time, agents could use the services of an AI chatbot that offers online support on basic information and helps clients make better and faster decisions.
On the other hand, AI is an excellent tool for forecasting future trends in the real estate market, which is vital for agents to leverage to better aid their customers.
By using property data and creating reports, AI offers reliable information about what could affect real estate in the future based on pollution levels and transportation systems in the area.
Standing On Top Of Their Social Media Approach
Social media is a prominent tool for any type of marketer, regardless of their industry.
It connects customers with better agents and provides each party with a current and upgraded market state.
However, handling social media and the job at the same time might be too much for older agents whose competencies are limited.
Indeed, any real estate agent can find additional help in developing their social media strategy.
This includes creating an official account on multiple platforms, such as Facebook, Instagram or even TikTok, where content is provided.
Whether it’s images, texts or videos, any information about buying the first house or selling multiple properties helps clients connect with a particular agent.
This helps engagement rates increase, leading to more people asking for one’s support.
Establishing A Real Estate Email Marketing
Email marketing is on the rise again after being forgotten for some time due to the rise of social media.
It’s considerably more beneficial because it’s more professional and because agents can include more information within an email regarding credentials, listings and follow-ups.
Correctly used by an agent, email marketing ensures personalized content for every customer type but also more relevance in generating leads.
Moreover, it’s also cost-efficient compared to other marketing options. Email marketing is also the best for one-on-one connections, where agents can develop better customer relations.
Agents should include a call-to-action in their emails for great results if they create a subscription email alert.
Along with this feature, agents can feature testimonials from prior clients who have been working with them.
Of course, email marketing isn’t only about communication but also about engaging with clients with relevant information and tips in order to educate them. Optimization for mobile and desktop versions is essential for all clients.
Real estate agents must improve their skills and capabilities by becoming more tech-savvy. This goes beyond knowing how to use a computer or print a document.
Hence, agents will improve their game on the market by learning about cryptocurrencies, introducing e-signatures within their papers and being open to significant technologies, such as artificial intelligence.
These competencies help the market improve and reach a more accessible transactional mode.